Anthropic introduces Claude Design to accelerate graphic design projects

The latest addition to Anthropic PBC’s product portfolio is Claude Design, a tool that enables users to produce visual goods on command.

The company launched this offering in public preview today. Available to Claude users with Pro, Max, Team and Enterprise subscriptions.

The first part of the Claude Design interface is the “Let’s make an example” sidebar. It contains a dialog box that allows users to describe the visual property they wish to create in natural language. There are other ways to start a project. According to Anthropic, customers can upload reference images of what they wish to draw.

Claude Design also supports document uploads. An advertiser can upload a PDF file describing a new smart home product and ask Claude Design to create a banner ad for the product.

The prototype design generated as a result of the user’s initial input appears on a visual canvas in the center of the Claude Design interface. Customers can make improvements by clicking the “Tweaks” button. It brings up a dialog box where designers can write programming requests.

Customers can use the Tweaks feature by selecting a visual asset and asking Claude Design to change it. It can also be used to generate custom graphic design controls. For example, Claude Design may generate a tip that makes it possible to manually adjust the size and font of the ad text.

Claude Design can produce a wide variety of visual goods. In one internal demo, Anthropic staff used it to create a three-dimensional, interactive globe with customizable appearance controls. Claude Design also lends itself to creating simple assets like slides and ads.

The tool supports so-called design programs. That’s the guidelines that explain how the organization’s employees should create tangible goods that are customer-facing. When Claude Design is granted access to the design system, it can automatically apply guidelines to user projects. Developers, meanwhile, can give the tool access to the program’s code area and ask it to generate the program’s interface.

Once the virtual asset is ready, users can create a shareable link that allows their colleagues to view it. It is also possible to export physical assets in several file formats.

Under the hood, Claude Design is powered by the latest Anthropic Claude Opus 4.7 major language model. The company claims that the algorithm is much better than its predecessor for graphic design tasks. It’s also very good at image analysis, meaning it can more accurately interpret the reference images that users upload at the start of a Claude Design project.

The tool was developed by a team called Anthropic Labs company extended at the beginning of the year. The restructuring saw Instagram founder Mike Krieger, who until recently was the AI ​​provider’s chief product officer, join the division as a co-leader. The team expansion suggests that Anthropic plans to follow Claude Design with more task-specific artificial intelligence products.

The tool’s announcement sent shares of design software maker Figma Inc. falling more than 7%. The company’s flagship product is a platform that enables designers to create visual assets with Google Docs’ real-time interactive features. Over the years, Figma has released specialized tools that focus on tasks such as creating presentations and websites. Anthropic may take a similar approach with future additions to its AI-powered feature set.

Image: Anthropic