Nexo Becomes Official Digital Asset Partner of Argentina Football Club in LATAM
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Nexo is partnering with the Argentina Football Association (AFA) ahead of the 2026 FIFA World Cup, strengthening the company’s expansion in South America.
Summary
- Nexo has partnered with Argentina’s national team as regional sponsors of digital assets ahead of the 2026 World Cup
- The agreement strengthens Nexo’s expansion in Argentina following the acquisition of Buenbit and the launch of a local hub.
- Nexo and AFA formalize partnership in Buenos Aires, marking push into South American crypto market
BUENOS AIRES, Argentina, April 14, 2026 – Nexo, the leading digital asset wealth platform, today announced a partnership with the Argentina Football Association (AFA), becoming the Official Regional Asset Partner of the Argentina National Football Team throughout South America ahead of the 2026 FIFA World Cup.
The deal deepens Nexo’s expansion in Argentina, where the company recently acquired leading platform Buenbit and is establishing Buenos Aires as a regional hub with its local team.
Federico Ogue, CEO at Nexo’s Buenbit, said: “Argentina’s national team represents the highest level of sport, built on talent, conviction, and an unrelenting desire to win. At Nexo, we share that standard. As we expand our presence in Argentina and throughout South America, partnering with the AFA is a statement of commitment to this region and the clients we serve here.”
A formal partnership event
The partnership was officially launched at a gala event in Buenos Aires, where the executives of Nexo and AFA signed the agreement in front of invited guests, media, and partners. The event marks the official start of the partnership ahead of the 2026 FIFA World Cup.
Leandro Petersen, Chief Commercial & Marketing Officer of AFA, said: “We are delighted to announce a powerful new global partnership with Argentina.
The Football Association’s international expansion strategy, which we have been building in recent years through agreements with leading companies in innovation and technology. In this context, the arrival of Nexo as the Official Digital Merchandise Partner of the Argentina National Team not only reflects the growth of our brand worldwide but also the growing interest of international companies in collaboration with Argentine soccer and one of the most prominent national teams in the world.
Success in elite sports, as in business, is based on a clear strategy, discipline, and the ability to perform at a high level when it matters most. Partnering with partners who share this way of thinking allows us to continue to expand our ecosystem and create meaningful opportunities to connect our players, our brand, and millions of fans around the world.
Formation of partnership
Nexo is launching a global ticketing campaign for Argentina’s World Cup matches, open to new and existing customers. Signed team shirts and player content featuring Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz will be distributed in the campaign window from May until the end of the tournament. The Nexo program will integrate the matchday experience with team merchandise, such as category-linked rewards, linking on-field activity directly to the campaign.
Nexo is committed to the world’s leading sports, serving as the Official Crypto Partner of the Australian Open and Summer of Tennis, the Official Digital Wealth Platform of the DP World Tour, and the Official Partner of the Audi Revolut Formula 1 Team.
Ahead of the 2026 FIFA World Cup
The partnership adds another charge to Nexo’s US relaunch. In February 2026, Nexo re-entered the United States market under a regulated framework, marking its first return to operations in the country. Argentina comes to the World Cup as the reigning champions, competing in North American stadiums.
About Nexo
Nexo is a leading digital asset treasury platform designed to empower clients to grow, manage, and maintain their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering complementary solutions that create lasting value, backed by 24/7 customer care.
Since 2018, Nexo has provided unparalleled opportunities to forward-thinking customers in over 199 locations. With over $8 billion in AUM and over $403 billion in transactions, we deliver lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a customer-first approach, offering high-yield and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, strong infrastructure, strong security, and global licensing, Nexo strives for innovation and long-lasting prosperity.
For more information, visit the official website.
About the Argentine Football Association (AFA)
Founded in 1893, the Argentine Football Association (AFA) is the governing body of football in Argentina and one of the oldest football associations in South America. The AFA oversees Argentina’s national team – the Albiceleste – three-time FIFA World Cup champions and current title holders, as well as Argentina’s national team football structure.
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